The winner was the celebrated performer and producer Jay-Z, who signed up a contract with Rick Ross to produce his works with his own label Def Jam. Then, he recorded the song Hustlin’, the one that ignited a war between numerous labels fighting for the right to reach a business agreement with the talented artist. Until 2006, Ross had been reluctant to start a solo career and preferred to work with established rappers gaining more experience and gradually accumulating his own material. In the years to follow, he was a regular guest on their records, while his joint concerts with these artists helped him get well-known in the wide hip-hop circles and find big people in his industry. Within a short period of time, the rapper got acquainted with the more mature and respected colleagues, including Trick Daddy and Trina. After signing up a contract with this company, William was proposed to take up the Rick Ross stage name, which he did. As they started, the band intended to cooperate with the small label Suave House Records, yet they were soon noticed by the major recording house Slip N Side Records. In the early nineties, Roberts assembled the rap outfit Carol City Cartel.

The songs by its most prominent figures, such as Notorious B.I.G., and Tupac Shakur, could be heard all over the States and sure did reach the ears of the future rapper. As a teenager, he could not but get addicted to the hip-hop culture. Rick Ross (born William Roberts) was born in Carol City, a very poor town in Florida.

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